The Viru Keskus is the most visited shopping centre in Estonia, providing a first-class retail mix combined with high quality entertainment and a wide selection of wellness services. This is an urban world for adults that satisfies the most demanding tastes. More than 115 shops and services are available here. Viru Square, where the centre is located, is the historical heart of the city right next to the Old Town, which is included on the UNESCO World Heritage List. The city’s bus terminal, which shares the building with the centre, makes it easily accessible to everyone. Those arriving by car will be delighted by the least expensive parking garage in the city centre, where one will also find the Viru VooluRing, Estonia's largest charging area for electric cars.
The Viru Keskus is a cosy shopping centre filled with well-known international and local brands for customers with refined tastes. The majority of the centre is devoted to international fashion and sport-fashion brands, including creations by the masters of classic designs as well as trendsetters. Many of the newest flagship stores including adidas Original, American Vintage, JoMalone, Karl Lagerfeld, Massimo Dutti, Mango, Nike, Pinko, Timberland, Under Armour, Zara can be found here. Rahva Raamat, which was nominated as the Best Bookstore of the Year at the London Book Fair in 2022, can be found on the third floor.
